Cotton Business Cards

Role: Designer & Art Director

The challenge
Create a global marketing campaign to showcase our most eco friendly product to date. These new business cards are made from 100% recycled t-shirt offcuts, a very innovative product that needed its own look and feel.

The solution
The visual approach was to use tonal green colours as backdrops for the cards to really stand out and show the texture. We also created a series of spoof T-shirt designs based on iconic ones that could add a playful touch to the campaign as well as reinforce the innovative nature of the cards that are made from T-shirt waste.